3. How to Create a Bucket

Buckets let you group new clients by their acquisition source—affiliate campaigns, PR outreach, or any custom channel—and funnel them into the right teams with built-in tracking and analytics. Before you can route clients into these groups, you’ll need to create a bucket. Follow the steps below to get started.

To add a new bucket, follow these steps:

1. In the left sidebar, click the Buckets icon.

2. Click the +Add button in the top-right corner.

3. Enter or select the following details from the drop-down lists:

Project: The project to which the bucket will be assigned. You will be able to assign clients only to the desks within this project.
Manager: The employee responsible for managing clients in this bucket.
Affiliate (optional): The employee responsible for bringing new clients into this bucket.
Label: A system name for the bucket.
Name: A public name for the bucket.
Affiliate ID: A unique identifier used to track clients brought into this bucket and monitor their activities.

Pro Tip: If dropdown lists are empty, ensure you’ve first created the corresponding Projects and Users under Settings.

4. Click Save at the bottom of the form. You’ll see a confirmation toast (“Bucket Successfully Created”), and your new bucket will appear on the main Buckets page.

Next Steps & Conclusion

With your bucket now in place, you can:
Assign clients to it manually via the Clients → Edit screen, or automate assignment through your workflow rules.
Route clients to specific desks within the chosen project for streamlined onboarding.
Analyze performance by filtering on the bucket’s Affiliate ID in your Analytics dashboard to measure ROI and conversion rates.

By defining clear buckets that map to your marketing channels, you gain full visibility into where your clients come from and how they progress—enabling data-driven optimization of your acquisition strategy