2. Buckets: Use Cases

Use Case #1: Managing Different Affiliate Companies

Buckets can organize clients from multiple affiliate companiespartners managinginto yourseparate advertising.segments. This setup allows you to monitor registrations, first-transaction rates, and assessROI for each company’scompany effectivenessside individually.by side.

Use Case #2: Managing Advertising Campaigns by Region

Buckets can separate advertising campaigns acrosstargeting different countries.geographies For(e.g., example,USA, youCanada, may have social media advertising specifically targeting the USA and Canada.EMEA). You can createapply separateregion-specific bucketsdesk assignments, time-zone rules, and reporting to each bucket for eachclearer regionregional toperformance manage and track them independently.analysis.

Use Case #3: Managing Different Types of Advertising

Buckets can also help organizegroup clients basedby ad format—banner ads, video ads, email blasts, influencer shout-outs—to compare engagement, conversion rates, and cost per acquisition across creative channels.

Use Case #4: Testing New Marketing Channels

Buckets can route early leads from pilot channels (e.g., TikTok ads, podcast sponsorships) into a dedicated “test” bucket. This lets you gauge impact without skewing data in your production buckets.

Use Case #5: Segmenting by Referral Source

Buckets can segment organic traffic sources—SEO, direct referrals, in-house promotions—to benchmark free versus paid initiatives on thequalified typeleads, ofactivation advertising. For instance, if you have both banner adsrates, and video ads on social media, you can create separate buckets for each to track client engagement and performance for each format individually.revenue.