1. Buckets: Overview

The Buckets module isserves designedas a centralized toolkit for tracking, organizing, and managing leads generated by any advertising or referral channel—whether it’s affiliate networks, PR initiatives, paid search, social media, or experiential events. By grouping incoming clients into logical “buckets,” you gain:

• Clear Attribution: Assign every new lead to trackthe andchannel manageor clientspartner that brought inthem byin.

  various
advertising
• channels

  Flexible (e.g.,Assignment: affiliateRoute marketing,leads PR,to the right team or other“desk,” marketing activities). After clients are registered and added to a bucket, you can assign them to relevant desks—either automatically using time- or manually—andsource-based monitorrules, theiror activitiesmanually through ana analyticalsimple dashboard.interface.

• Performance Monitoring: Use the built-in analytics dashboard to see registrations, first transactions, conversion rates, and revenue per bucket in real time.

• Scalable Configuration: Add new sources, postbacks, and code snippets on the fly as you expand into new channels or markets.

Together, these capabilities ensure you always know which marketing efforts are driving the most valuable traffic—and can quickly adjust your budgets, creative, or partner arrangements based on hard data.

The following actions are available in the Buckets module:

• Creation and Editing

• Searching

• Configuration: Adding sources and postbacks

• Assigning to desks: Automated or manual distributing leads to relevant desks

• Deletion