# 12. Clients Duplicates The **Duplicates** action identifies cases where a client registers more than once, typically using the same email or other key data. This can happen if a client forgets they already have an account or signs up again via different marketing campaigns. ##### Use Cases 1. **Tracking Re-Registrations** View duplicate entries to understand why a client signed up multiple times, whether due to forgotten credentials or different marketing campaigns. 2. **Maintaining Complete Client Records** Ensure all client sign-ups are accurately tracked and linked to a primary record, preserving a full registration history. 3. **Identifying Duplicate Accounts** Only clients with multiple registrations will appear in the **Duplicates** section, allowing for efficient detection and resolution. ##### How It Works **1. Automatic Detection** As soon as a new registration matches an existing email (or another unique identifier), the system flags it as a duplicate behind the scenes—no manual setup required. **2. Duplicates Icon** In the main **Clients** table, any row with flagged duplicates displays the **Duplicates** icon in the **Actions** column:

**Note**: Clicking this icon opens a page showing all known duplicate accounts associated with that primary record.

**3. Details** Clicking the icon takes you to a dedicated **Duplicates** screen for that primary client. Here you’ll see all associated accounts lined up side by side, with:
CalloutFieldDescription
**1****Email**The duplicated email address.
**2****Description**Key metadata (e.g., affiliateID, deskLabel, projectKey) to distinguish each record.
**3****Created**Timestamp of when each duplicate account was first created.
**Next Steps: Resolving Duplicates** 1. **Audit Each Record:** Click into individual client profiles to compare personal details, activity logs, and transaction history. 2. **Merge or Deactivate: Merge**: Consolidate contacts, balances, and documents into the primary profile. **Deactivate**: If merging isn’t appropriate, deactivate the extra accounts to prevent confusion. 3. **Monitor Over Time:** Periodically revisit the **Duplicates** view to catch new re-registrations and ensure ongoing data hygiene. ##### Conclusion By leveraging the **Duplicates** feature, you can: 1. Keep your client database **clean** and **reliable** 2. Preserve a **comprehensive history** of every registration 3. Prevent fragmented support or billing records Regular use of this tool ensures that every client interaction is tied back to a single canonical profile—boosting data accuracy and operational efficiency.